Cape Coral and Southwest Florida Feature Stories

Dr. Patricia Primero - The Smile Fairy Dental Spa - Going the Extra Mile for Smiles

Patricia Primero

The secret to any successful endeavor lies in the willingness to go the extra mile. You need to separate yourself from the pack. Treat the best out there as the starting line for your journey. Begin where the others have left off. Surpass. Exceed. Excel. You’ll be surprised at how little it takes to go further than those who’ve come before you. You’ll be amazed at the results doing just that will create. When you go the extra mile for your clients, you create a situation wherein they’ll begin going the extra mile for you…sometimes, they’ll go even further.

Just ask Dr. Patricia Primero, owner of The Smile Fairy Dental Spa in Naples, Florida. She’s got patients who are so loyal they go the extra hundred miles, driving all the way from Miami and Fort Lauderdale because they refuse to switch dentists. They’ve found something good, and they’re sticking with it.

In 1991, Dr. Primero opened her first dental office in Miami. She moved to a private practice in Naples in 1999, and opened her own practice, The Smile Fairy Dental Spa, three years ago. Throughout her whole career, Dr. Primero has been driven by passion and propelled by a sense of purpose: “I’ve always wanted to help people have beautiful smiles. Dentistry is something I’ve had an uninterrupted natural inclination towards. I’ve been around it my whole life. I remember playing with my dolls at my mother’s dental office and pretending I was fixing their teeth, I couldn’t wait to do the real thing.”

The Smile Fairy Dental Spa offers services to adults and children…it’s a whole-family dentistry destination. It’s also cutting-edge in terms of the atmosphere and the technologies being utilized: “We’ve designed The Smile Fairy Dental Spa with an upscale and comfortable environment. There’s a reason we call it a ‘dental spa’ — this place is so much more than just a dental office. We’ve taken your regularly scheduled dentist appointment and turned it into a relaxing and high end experience. All of our equipment is state of the art. As a member of the American Dental Association, the Florida Dental Association, and the Collier County Dental Association I stay current with all the latest dental techniques and technological advances. The Smile Fairy Dental Spa is staffed with an experienced team of friendly, caring, and knowledgeable dental professionals. You’ll find that our hygienists, dental assistants, and treatment plan coordinator are ‘down to earth’, devoted to our mission, and excel at making your dental experiences positive and gratifying Together, we are proud to provide services in all areas of general dentistry for your whole family. From root canals, periodontal and cosmetic treatments to Veneers, Zoom tooth whitening, and nitrous oxide. Invisalign is another great advance in dental care — it’s an invisible and removable way to straighten your teeth. We also use an innovative system called Cerec to create beautiful porcelain crowns. Plus, I am one of the few dentists you can visit who will perform cosmetic restorations while you wait This allows you to go home with your final restorations, rather than a set of temporaries.”

Another advantage of going the extra mile is the perpetual cycle of joy it can put into motion. Dr. Primero’s talents and success have allowed her to bring happiness to many of the younger and/or less fortunate members of our community: “In my spare time I visit elementary schools to teach oral hygiene to children. Here at our Naples locations we have periodic open house events where people can stop by to learn more about how we run our business — and take advantage of some incredible incentives and savings. I also volunteer in several local programs for underprivileged children such as ‘Christina’s Smile’ and ‘Give Kids a Smile’. I embrace the privilege of giving back to the community which has given me the opportunity to do what I love so much…create beautiful smiles.”

— writing by Eric Taubert


Additional Information:

Dr. Patricia Primero

The Smile Fairy Dental Spa

9010 Strada Stell Court, Suite 101

Naples, Fl 34109


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